The fashion design programme strives to achieve the following objectives:

• Imparting professional fashion education
• Conceptualising and integrating information technology and fashion design
• Modernising and upgrading industry practices and promoting fashion as a professional career
• Formulating design concepts those are appropriate, functional and aesthetic
• Developing competence in the planning, buying and selling of merchandise in either manufacturing or retail organisations
• Understanding both products as well as the people who will use those products by exploring product development, visual merchandising, merchandising mathematics and international business trends