Dr. Saba Fatma

Ph.D – Management

Experience

She completed her PhD with specialization in Marketing. She has teaching and research experience of 8 years. Her doctoral thesis was on, ‘Customer Relationship Management with reference to banking industry’.

Areas of Interest in teaching

Applying Total Quality Management to Design and Construction – “A Case Study- the Construction sector in U.A.E”, Middle East Quality Association, second Quality Congress, E-TQM College, Dubai, April 2008.

“Explaining Growth Experience in the GCC – A Case Study of the Construction Sector”, at the Fifth International Business Research conference, University of Wollongong in April 2007.

“Customer Relationship Management – A Case Study of the Banking Sector in India”, Business and Management Information Association Conference, American University of Sharjah, March 2007.

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