Manipal Academy of Higher Education (MAHE), Dubai is pleased to share that Dr. Ritu Singh has published her research work as a co-authored book chapter titled “Crafting Success: The Strategic Imperative of Employer Branding in Today’s Competitive Landscape.”
The chapter appears in the edited volume Crowdsourcing and Value Co-creation in Human Resource Management (2026), published by Emerald Publishing Limited and indexed in Scopus.
The research explores the growing importance of employer branding in today’s competitive business environment, highlighting how organisations can strengthen talent attraction, employee engagement, and long-term workforce value through strategic branding practices.
This achievement reflects MAHE Dubai’s continued focus on research excellence, academic contribution, and thought leadership in the fields of human resource management, business strategy, and organisational development.
MAHE Dubai congratulates Dr. Ritu Singh on this achievement.
Read the book chapter here:
https://doi.org/10.1108/978-1-80592-601-620261012
