The MBA in Marketing at MAHE Dubai is a two-year program designed for students and professionals aiming to build strong careers in modern marketing, brand management, digital marketing, and business strategy.
This MBA in Marketing in Dubai combines core business knowledge with contemporary marketing practices, preparing students for today’s fast-changing global business environment. The program covers key areas such as consumer behaviour, brand management, integrated marketing communication, digital marketing, AI-enabled marketing, and marketing analytics.
Through case studies, simulations, live projects, industry interactions, and hands-on exposure to digital marketing and analytics tools, students develop strategic thinking, creativity, collaboration, and problem-solving skills.
Located in Dubai, one of the world’s leading business hubs, the program offers exposure to multicultural markets, emerging trends, and international business practices. Graduates can explore career opportunities across FMCG, retail, technology, healthcare, hospitality, media, consulting, and e-commerce sectors.
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The MBA (Marketing) program prepares students to lead marketing functions in increasingly digital and data-driven business environments. Through projects, simulations, and collaborative learning, the curriculum strengthens leadership, communication, and problem-solving abilities essential for modern organizations. Exposure to AI-enabled tools and digital marketing platforms further enhances practical understanding of contemporary business practices. The program also emphasizes ethical decision-making and strategic thinking, enabling graduates to confidently manage marketing challenges, lead teams, and drive business growth across industries and evolving global markets.
The MBA (Marketing) program offers a carefully selected portfolio of marketing electives aligned with emerging business and consumer trends. These electives allow students to build expertise in contemporary marketing domains while aligning learning with career goals and industry demands. The curriculum balances strategic thinking with practical application, ensuring graduates are prepared for evolving digital and global business environments.
The MBA (Marketing) program emphasizes experiential learning through internships, live projects, simulations, case discussions, and applied research activities. Students work on practical marketing challenges, bridging classroom learning with industry practice. The Summer Internship provides direct exposure to professional business environments, while the SEVA project encourages socially responsible problem-solving. Students also complete a master’s Thesis focused on real marketing issues and research applications.
The curriculum combines marketing specialization with a strong international business perspective, preparing students for careers in global and multicultural business environments. Courses such as International Business and Strategic Management help students understand global markets, cross-cultural consumer behavior, and international business challenges. Exposure to diverse classmates, international case studies, and evolving global trends strengthens cultural intelligence and adaptability.
The program creates immersive learning experiences through strategy simulations, live projects, case analyses, and collaborative assignments that reflect real business situations. Students actively engage in solving marketing challenges, analyzing market conditions, and making strategic decisions in dynamic environments. Students also get an opportunity to study two courses in a foreign University. These experiences strengthen analytical thinking, creativity, teamwork, and problem-solving capabilities essential for marketing careers.
Upto 4 weeks international Immersion programme with a university of repute in Asia/Europe at no additional cost to students.
MBA - Core program at Manipal Academy of Higher Education, Dubai, requires candidates to meet the following criteria:
Graduates of the MBA Marketing program are well-prepared for leadership roles in:
The program begins by grounding students in the essential principles of global business operations, offering a broad understanding of how organisations function internationally. It covers the basics of decision-making, strategy formulation, understanding market dynamics and the financial aspects underpinning business success. This foundational year is crucial for developing critical thinking and analytical skills in a global context.
| Term 1 | Term 2 | Term 3 |
|---|---|---|
| Financial Accounting | Operations Management | Business Research Methods |
| Managerial Statistics | Management Accounting & Control | IT for Business |
| Marketing Management | Managing People in Organisation | Financial Management |
| Economics for Managers | Applied Business Analytics | Consumer Behaviour |
| Sustainability, Responsibility & Managerial Ethics | Strategic Management | AI for Management |
| Integrative Assessment |
The second year concentrates on sustainable business practices and data-driven decision-making. Students choose specialisation tracks to develop targeted expertise and engage in innovative and ethical thinking. This stage prepares them to effectively influence and succeed in global business environments.
| Term 4 | Term 5 | Term 6 |
|---|---|---|
| Legal Aspects of Business | Strategy Simulation | Inter Disciplinary Courses (Negotiation Skills) |
| International Business | Society, Environment, Values & Attitudes (SEVA) | Elective 7 |
| Elective 1 | Elective 4 | Elective 8 |
| Elective 2 | Elective 5 | Master’s Thesis |
| Elective 3 | Elective 6 | |
| Summer Internship |
For information regarding Electives falling under Specialisation, refer to Electives Tab.
| Electives |
| Services Marketing |
| Sales and Distribution Management |
| Advertising and Media Planning |
| Sustainable Marketing |
| Business-to-Business Marketing |
| Marketing Strategy |
| Retail Management |
| Advanced Digital Marketing |
| Advanced Marketing Analytics and Research |
| Customer Relationship Management |
| Brand Management |
| Pricing Strategy |
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