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Program details

OVERVIEW

Duration: 3 year

Bachelor of Business Administration (BBA) program from School of Business, Manipal Academy of Higher Education, Dubai, equips graduates to:

  • Apply concepts and methods from a common body of business knowledge to generate business solutions.
  • Be aware of the complex global business operations and be able to assist in organisational decision making.
  • Be able to develop a holistic view of the firm and be able to integrate different functional areas of business.
  • Employ critical thinking to evaluate qualitative/quantitative data and effectively communicate across all layers of the organisation.
  • Demonstrate effective communication, analytical and leadership skills.

PROGRAM BENEFITS

  • The School of Business has spacious classrooms equipped with multimedia projectors and computers with speakers.
  • Well-equipped Computer Lab exclusively available for business graduates.
  • Well supported library with 8000 books, 18 business journals and electronic databases (EBSCO, ProQuest etc.) for quick and up-to-date access of information for case-studies, assignments and reading.
  • Once in a semester, students are taken for an industrial visit, to gain practical exposure of the different industries in and around UAE.
  • Lectures, case studies, project work, group assignments and executive seminars on current issues are integral parts of the learning program.
  • Seminars and workshops are conducted as and when the individual subject faculty members invite industry experts to enrich their subject from the realistic UAE corporate point of view.
  • Assignments and Presentation have been inculcated as pedagogy among the students to induce the importance of research and self-directed learning.
  • Students are encouraged to meet entrepreneurs and industry professionals with reference to HR and Marketing areas to gain insight into the practical aspects of the same.
  • Students have been introduced to case-studies in order for them to understand real-world industry specific problems and how solutions can be worked around them.

CAREER OPPORTUNITIES

  • Students graduating with a BBA are qualified for entry-level positions in business, not-for-profit organisations and the public sector. Some of the career options potential BBA graduates can definitely explore are: Assistant Account Representatives/First-level Supervisory Positions/Financial analysts/Stock brokers/Customer Service Representatives/Human Resource Assistants/Logistics Supervisor Assistant/Ad Copy Writers/Client Executive/Content Management Assistant/Sales Officers in Banks and Trading companies.
  • BBA graduates get placed in Ogilvy and Mather, HSBC Bank, First Gulf Bank, Barclay’s Bank, Percept Gulf, HDFC Bank, Al Islami, CitiBank, Emaar, Nakheel, IFFCO, Sharaf DG, Emirates CAE, a training division of Emirates Airlines, Lals Group, Siemens and Solutions MiddleEast.
  • The organisations that have come forward to hire our BBA graduates have been from Banking, Financial Services, Retail, Logistics and HR & Administration.

ELIGIBILITY

  • Admission to the above programs is open to students who have passed the qualifying 10+2 examination or its equivalent from a recognised board with at least 50% aggregate marks.
  • Adequate proficiency in English is a must for all programs.

Fees

  • Entrepreneurship is all about conceptualization and turning it into reality. That is what we train our management students to achieve.

    Dr. S. Sudhindra Dean, School of Business

  • Program Registration Fee + Application Fee (inclusive of VAT) Annual Tuition Fee (inclusive of VAT)
    BBA

    AED 3,150

    AED 45,150

     

     

     



     

Click here to view the Scholarships offered at Manipal Academy of Higher education - MAHE, Dubai.

Manipal Academy of Higher Education - MAHE, Dubai Campus doesn’t provide educational loans. However, as MAHE,nDubai Campus is listed in KHDA, all Banks would offer a Student Loan.

Dates to remember
19
Sep '23
Course commencement date

What’s next
Online Application
UAE Admissions
or, write to Manipal Academy of Higher Education - MAHE Dubai
Write to Manipal Academy of Higher Education - MAHE Dubai
Manipal Academy of Higher Education - MAHE, Dubai G04, Dubai International Academic City (DIAC), PO Box: 345 050 Dubai UAE
+971 4 4290 888 / Fax: +971 4 369 4541
International Admissions
or, write to Manipal Academy of Higher Education - MAHE Dubai
Write to Manipal Academy of Higher Education - MAHE Dubai
Manipal Academy of Higher Education - MAHE, Dubai G04, Dubai International Academic City (DIAC), PO Box: 345 050 Dubai UAE
+971 4429 0888 / Fax: +971 4 369 4541
UAE Admissions

UAE Admissions

or, write to Manipal Academy of Higher Education - MAHE Dubai
Write to Manipal Academy of Higher Education - MAHE Dubai
Manipal Academy of Higher Education - MAHE, Dubai G04, Dubai International Academic City (DIAC), PO Box: 345 050 Dubai UAE
+971 4 4290 888 / Fax: +971 4 369 4541
UAE Admissions

International Admissions

or, write to Manipal Academy of Higher Education - MAHE Dubai
Write to Manipal Academy of Higher Education - MAHE Dubai
Manipal Academy of Higher Education - MAHE, Dubai G04, Dubai International Academic City (DIAC), PO Box: 345 050 Dubai UAE
+971 4429 0888 / Fax: +971 4 369 4541
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Course Structure

Semester 1:

Subject/Code Subject Title L T P C
BBA 105 Core 1: Principles of Management 3 0 0 3
BBA 109 Core 2: Principles of Micro Economics 3 0 0 3
BBA 103 Core 3: Financial Accounting 6 0 0 6
BBA 107 GEC*: Business Statistics & Mathematics 3 0 0 3
BBA 101 AEC : Business Communication - I 3 0 0 3
BBA 111 SEC : Computer Application (Theory & Lab) 4 2 2 4
  TOTAL 22 2 2 22

 

Semester 2:

Subject/Code Subject Title L T P C
BBA 108 Core 1: Organizational Behavior 3 0 0 3
BBA 102 Core 2: Principles of Macro Economics 3 0 0 3
BBA 206 Core 3: Management Accounting 3 0 0 3
BBA 201
BBA 425
BBA 449
GEC** : (CIMA) : Cost Accounting
          : (CIM)   : Consumer Behavior
          : (CIPS)  : Procurement & Supply Operations
3 0 0 3
BBA 114 AEC : Business Communication - II 3 0 0 3
BBA 450
BBA 451
SEC**: (CIMA): NCFM***
(CIM & CIPS): Customer Relationship Management
3 0 0 3
  TOTAL 18 0 0 18

 

*GEC: Generic Elective Course (CIMA/CIM/CIPS & all other Students who are not pursuing Certification program)

AECC: Ability Enhancement Compulsory Course

SEC: Skill Enhancement Course

** GEC/SEC: A student who is not registered for any certification course will have the choice to select one course from the different courses offered in a semester under this scheme.

***NCFM: National Stock Exchange Certification in Financial Markets

 

SEMESTER 3:
 
 
Subject/Code Subject Title L T P C
BBA 211 Core 1: Human Resource Management 3 0 0 3
BBA 110 Core 2: Marketing Management 3 0 0 3
BBA 452 Core 3: Operations Management 3 0 0 3
BBA 209 Core 4: Financial Management 6 0 0 6
BBA 205
MKT 504
IFS 202
GEC**: (CIMA) : Financial Services
         : (CIM)   : Strategic Marketing
         : (CIPS)  : E-commerce
3 0 0 3

BBA 212
MKT 507
SEC***:
Management Information System
Digital Marketing
0 0 3 3
  TOTAL: 18 0 3 21

 

SEMESTER 4: 

Subject/Code Subject Title L T P C
BBA 203 Core 1: Legal Aspects of Business 3 0 0 3
BBA 204 Core 2: Entrepreneurship 3 0 0 3
BBA 208 Core 3: Research Methods in Management 6 0 0 6
BBA 210 GEC*: Corporate Governance & Business ethics 3 0 0 3
BBA 453 SEC: Doing Business in the Middle East 6 0 0 6
  TOTAL 21 0 0 21

 

*GEC: Generic Elective Course (CIMA/CIM/CIPS & All other Students who are not pursuing Certification Courses);

AECC: Ability Enhancement Compulsory Course;

SEC: Skill Enhancement Course

**GEC: A student who is not registered for any certification course will have the choice to select one course from the different courses offered in a semester under this scheme

 

*** SEC: The Students registered with a certification program will to select Functional software as suggested by the Faculty Expert and all other students have a choice between selecting Functional software versus Digital Marketing. (Note this will be a practical-based paper with end-semester lab examination)

 

Semester 5: 
 
 
Subject/Code Subject Title L T P C
BBA 301 Core 1: International Business Management 3 0 0 3
BBA 305 Summer Internship Project 4 0 0 4
DSE* Elective 1 4 0 0 4
Elective 2 4 0 0 4
Elective 3 4 0 0 4
Elective 4 4 0 0 4
  TOTAL 23 0 0 23

Semester 6: 

Subject/Code Subject Title L T P C
BBA 302 Core 1: Strategic Management 3 0 0 3
BBA 306 Local Project 6 0 0 6
DSE* Elective 1 4 0 0 4
Elective 2 4 0 0 4
Elective 3 4 0 0 4
Elective 4 4 0 0 4
  TOTAL 25 0 0 25

*DSE: Discipline Specific Elective Course - (Student may select any one Elective out of the Six Options Provided below and will be doing 8 courses Totally in the third year - four each in the fifth and sixth semester)

 

FINANCE:
 
Subject/Code Subject Title T L P C
FIN 307 Financial Reporting 4 0 0 4
FIN 308 Security & Analysis & Portfolio Management 4 0 0 4
FIN 309 Forex Management 4 0 0 4
FIN 310 Insurance & Risk Management 4 0 0 4
FIN 311 Advanced Management Accounting 4 0 0 4
FIN 312 Corporate Finance 4 0 0 4
FIN 313 Money & Banking 4 0 0 4
FIN 314 Derivatives 4 0 0 4

 

MARKETING:

Subject/Code Subject Title T L P C
MKT 307 International Marketing 4 0 0 4
MKT 308 Services Marketing 4 0 0 4
MKT 309 Sales Management 4 0 0 4
MKT 310 Advertising & Branding 4 0 0 4
MKT 311 Retail Management 4 0 0 4
MKT 312 Distribution & Salesmanship 4 0 0 4
MKT 313 Visual Merchandising 4 0 0 4
MKT 314 Public Relations & Event Management 4 0 0 4

 

LOGISTICS & SUPPLY CHAIN MANAGEMENT:

Subject/ Code Subject Title T L P C
LSCM 307 Fundamentals of Logistics and Supply Chain Management 4 0 0 4
LSCM 308 Supply Chain Planning 4 0 0 4
LSCM 309 Export and Import Logistics 4 0 0 4
LSCM 310 Inventory Management 4 0 0 4
LSCM 311 Procurement and Supply Operations 4 0 0 4
LSCM 312 Logistics Systems 4 0 0 4
LSCM 313 Procurement and Supply workflow 4 0 0 4
LSCM 314 Procurement and Supply Relationships 4 0 0 4

 

HUMAN RESOURCE MANAGEMENT:

Subject/ Code Subject Title T L P C
HRM 307 Human Resource Development 4 0 0 4
HRM 308 Organizational Development 4 0 0 4
HRM 309 Organizational Change 4 0 0 4
HRM 310 Talent Management 4 0 0 4
HRM 311 Strategic Human Resource Management 4 0 0 4
HRM 312 Performance Management 4 0 0 4
HRM 313 Employment Law 4 0 0 4
HRM 314 International Human Resource Management 4 0 0 4

 

HOSPITALITY & TOURISM:

Subject/Code Subject Title T L P C
HT 307 Geography in Travel Planning 4 0 0 4
HT 308 Travel Agency Management 4 0 0 4
HT 309 Managing Tour Operations 4 0 0 4
HT 310 Accommodation Management 4 0 0 4
HT 311 Introduction to Tourism and Hospitality Management 4 0 0 4
HT 312 Air Transport Essentials 4 0 0 4
HT 313 Event Management 4 0 0 4
HT 314 Tourism Marketing 4 0 0 4

 

ENTREPRENEURSHIP & INNOVATION:

 

Subject/Code Subject Title T L P C
EI 307 Entrepreneurial Thinking 4 0 0 4
EI 308 New Venture Finance 4 0 0 4
EI 309 Corporate Entrepreneurship 4 0 0 4
EI 310 Creativity and Innovation 4 0 0 4
EI 311 Managing Growing Businesses 4 0 0 4
EI 312 Social Entrepreneurship 4 0 0 4
EI 313 Family Business Management 4 0 0 4
EI 314 Entrepreneurial Biographies 4 0 0 4