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Program details

OVERVIEW

Duration: 3 year

Bachelor of Business Administration (BBA) program from School of Business, Manipal Academy of Higher Education, Dubai, equips graduates to:

  • Apply concepts and methods from a common body of business knowledge to generate business solutions.
  • Be aware of the complex global business operations and be able to assist in organisational decision making.
  • Be able to develop a holistic view of the firm and be able to integrate different functional areas of business.
  • Employ critical thinking to evaluate qualitative/quantitative data and effectively communicate across all layers of the organisation.
  • Demonstrate effective communication, analytical and leadership skills.

PROGRAM BENEFITS

  • The School of Business has spacious classrooms equipped with multimedia projectors and computers with speakers.
  • Well-equipped Computer Lab exclusively available for business graduates.
  • Well supported library with 8000 books, 18 business journals and electronic databases (EBSCO, ProQuest etc.) for quick and up-to-date access of information for case-studies, assignments and reading.
  • Once in a semester, students are taken for an industrial visit, to gain practical exposure of the different industries in and around UAE.
  • Lectures, case studies, project work, group assignments and executive seminars on current issues are integral parts of the learning program.
  • Seminars and workshops are conducted as and when the individual subject faculty members invite industry experts to enrich their subject from the realistic UAE corporate point of view.
  • Assignments and Presentation have been inculcated as pedagogy among the students to induce the importance of research and self-directed learning.
  • Students are encouraged to meet entrepreneurs and industry professionals with reference to HR and Marketing areas to gain insight into the practical aspects of the same.
  • Students have been introduced to case-studies in order for them to understand real-world industry specific problems and how solutions can be worked around them.

CAREER OPPORTUNITIES

  • Students graduating with a BBA are qualified for entry-level positions in business, not-for-profit organisations and the public sector. Some of the career options potential BBA graduates can definitely explore are: Assistant Account Representatives/First-level Supervisory Positions/Financial analysts/Stock brokers/Customer Service Representatives/Human Resource Assistants/Logistics Supervisor Assistant/Ad Copy Writers/Client Executive/Content Management Assistant/Sales Officers in Banks and Trading companies.
  • BBA graduates get placed in Ogilvy and Mather, HSBC Bank, First Gulf Bank, Barclay’s Bank, Percept Gulf, HDFC Bank, Al Islami, CitiBank, Emaar, Nakheel, IFFCO, Sharaf DG, Emirates CAE, a training division of Emirates Airlines, Lals Group, Siemens and Solutions MiddleEast.
  • The organisations that have come forward to hire our BBA graduates have been from Banking, Financial Services, Retail, Logistics and HR & Administration.

ELIGIBILITY

  • Admission to the above programs is open to students who have passed the qualifying 10+2 examination or its equivalent from a recognised board with at least 50% aggregate marks.
  • Adequate proficiency in English is a must for all programs.

Course Structure

Semester 1:

Subject/Code Subject Title L T P C
BBA 105 Core 1: Principles of Management 3 0 0 3
BBA 109 Core 2: Principles of Micro Economics 3 0 0 3
BBA 103 Core 3: Financial Accounting 6 0 0 6
BBA 107 GEC*: Business Statistics & Mathematics 3 0 0 3
BBA 101 AEC : Business Communication - I 3 0 0 3
BBA 111 SEC : Computer Application (Theory & Lab) 4 2 2 4
  TOTAL 22 2 2 22

 

Semester 2:

Subject/Code Subject Title L T P C
BBA 108 Core 1: Organizational Behavior 3 0 0 3
BBA 102 Core 2: Principles of Macro Economics 3 0 0 3
BBA 206 Core 3: Management Accounting 3 0 0 3
BBA 201
BBA 425
BBA 449
GEC** : (CIMA) : Cost Accounting
          : (CIM)   : Consumer Behavior
          : (CIPS)  : Procurement & Supply Operations
3 0 0 3
BBA 114 AEC : Business Communication - II 3 0 0 3
BBA 450
BBA 451
SEC**: (CIMA): NCFM***
(CIM & CIPS): Customer Relationship Management
3 0 0 3
  TOTAL 18 0 0 18

 

*GEC: Generic Elective Course (CIMA/CIM/CIPS & all other Students who are not pursuing Certification program)

AECC: Ability Enhancement Compulsory Course

SEC: Skill Enhancement Course

** GEC/SEC: A student who is not registered for any certification course will have the choice to select one course from the different courses offered in a semester under this scheme.

***NCFM: National Stock Exchange Certification in Financial Markets

 

SEMESTER 3:
 
 
Subject/Code Subject Title L T P C
BBA 211 Core 1: Human Resource Management 3 0 0 3
BBA 110 Core 2: Marketing Management 3 0 0 3
BBA 452 Core 3: Operations Management 3 0 0 3
BBA 209 Core 4: Financial Management 6 0 0 6
BBA 205
MKT 504
IFS 202
GEC**: (CIMA) : Financial Services
         : (CIM)   : Strategic Marketing
         : (CIPS)  : E-commerce
3 0 0 3

BBA 212
MKT 507
SEC***:
Management Information System
Digital Marketing
0 0 3 3
  TOTAL: 18 0 3 21

 

SEMESTER 4: 

Subject/Code Subject Title L T P C
BBA 203 Core 1: Legal Aspects of Business 3 0 0 3
BBA 204 Core 2: Entrepreneurship 3 0 0 3
BBA 208 Core 3: Research Methods in Management 6 0 0 6
BBA 210 GEC*: Corporate Governance & Business ethics 3 0 0 3
BBA 453 SEC: Doing Business in the Middle East 6 0 0 6
  TOTAL 21 0 0 21

 

*GEC: Generic Elective Course (CIMA/CIM/CIPS & All other Students who are not pursuing Certification Courses);

AECC: Ability Enhancement Compulsory Course;

SEC: Skill Enhancement Course

**GEC: A student who is not registered for any certification course will have the choice to select one course from the different courses offered in a semester under this scheme

 

*** SEC: The Students registered with a certification program will to select Functional software as suggested by the Faculty Expert and all other students have a choice between selecting Functional software versus Digital Marketing. (Note this will be a practical-based paper with end-semester lab examination)

 

Semester 5: 
 
 
Subject/Code Subject Title L T P C
BBA 301 Core 1: International Business Management 3 0 0 3
BBA 305 Summer Internship Project 4 0 0 4
DSE* Elective 1 4 0 0 4
Elective 2 4 0 0 4
Elective 3 4 0 0 4
Elective 4 4 0 0 4
  TOTAL 23 0 0 23

Semester 6: 

Subject/Code Subject Title L T P C
BBA 302 Core 1: Strategic Management 3 0 0 3
BBA 306 Local Project 6 0 0 6
DSE* Elective 1 4 0 0 4
Elective 2 4 0 0 4
Elective 3 4 0 0 4
Elective 4 4 0 0 4
  TOTAL 25 0 0 25

*DSE: Discipline Specific Elective Course - (Student may select any one Elective out of the Six Options Provided below and will be doing 8 courses Totally in the third year - four each in the fifth and sixth semester)

 

FINANCE:
 
Subject/Code Subject Title T L P C
FIN 307 Financial Reporting 4 0 0 4
FIN 308 Security & Analysis & Portfolio Management 4 0 0 4
FIN 309 Forex Management 4 0 0 4
FIN 310 Insurance & Risk Management 4 0 0 4
FIN 311 Advanced Management Accounting 4 0 0 4
FIN 312 Corporate Finance 4 0 0 4
FIN 313 Money & Banking 4 0 0 4
FIN 314 Derivatives 4 0 0 4

 

MARKETING:

Subject/Code Subject Title T L P C
MKT 307 International Marketing 4 0 0 4
MKT 308 Services Marketing 4 0 0 4
MKT 309 Sales Management 4 0 0 4
MKT 310 Advertising & Branding 4 0 0 4
MKT 311 Retail Management 4 0 0 4
MKT 312 Distribution & Salesmanship 4 0 0 4
MKT 313 Visual Merchandising 4 0 0 4
MKT 314 Public Relations & Event Management 4 0 0 4

 

LOGISTICS & SUPPLY CHAIN MANAGEMENT:

Subject/ Code Subject Title T L P C
LSCM 307 Fundamentals of Logistics and Supply Chain Management 4 0 0 4
LSCM 308 Supply Chain Planning 4 0 0 4
LSCM 309 Export and Import Logistics 4 0 0 4
LSCM 310 Inventory Management 4 0 0 4
LSCM 311 Procurement and Supply Operations 4 0 0 4
LSCM 312 Logistics Systems 4 0 0 4
LSCM 313 Procurement and Supply workflow 4 0 0 4
LSCM 314 Procurement and Supply Relationships 4 0 0 4

 

HUMAN RESOURCE MANAGEMENT:

Subject/ Code Subject Title T L P C
HRM 307 Human Resource Development 4 0 0 4
HRM 308 Organizational Development 4 0 0 4
HRM 309 Organizational Change 4 0 0 4
HRM 310 Talent Management 4 0 0 4
HRM 311 Strategic Human Resource Management 4 0 0 4
HRM 312 Performance Management 4 0 0 4
HRM 313 Employment Law 4 0 0 4
HRM 314 International Human Resource Management 4 0 0 4

 

HOSPITALITY & TOURISM:

Subject/Code Subject Title T L P C
HT 307 Geography in Travel Planning 4 0 0 4
HT 308 Travel Agency Management 4 0 0 4
HT 309 Managing Tour Operations 4 0 0 4
HT 310 Accommodation Management 4 0 0 4
HT 311 Introduction to Tourism and Hospitality Management 4 0 0 4
HT 312 Air Transport Essentials 4 0 0 4
HT 313 Event Management 4 0 0 4
HT 314 Tourism Marketing 4 0 0 4

 

ENTREPRENEURSHIP & INNOVATION:

 

Subject/Code Subject Title T L P C
EI 307 Entrepreneurial Thinking 4 0 0 4
EI 308 New Venture Finance 4 0 0 4
EI 309 Corporate Entrepreneurship 4 0 0 4
EI 310 Creativity and Innovation 4 0 0 4
EI 311 Managing Growing Businesses 4 0 0 4
EI 312 Social Entrepreneurship 4 0 0 4
EI 313 Family Business Management 4 0 0 4
EI 314 Entrepreneurial Biographies 4 0 0 4

Fees

  • Entrepreneurship is all about conceptualization and turning it into reality. That is what we train our management students to achieve.

    Dr. Jason Fitzsimmons Dean Corporate Executive Education and Chairperson, School of Business

  • Program Registration Fee + Application Fee (inclusive of VAT) Annual Tuition Fee (inclusive of VAT)
    BBA

    AED 3,150

    AED 37,800

     

     

     



     

Click here to view the Scholarships offered at Manipal Academy of Higher education - MAHE, Dubai.

Manipal Academy of Higher Education - MAHE, Dubai Campus doesn’t provide educational loans. However, as MAHE,nDubai Campus is listed in KHDA, all Banks would offer a Student Loan.

Dates to remember
30
Jun '19
Last Date to Apply
15
Sep '19
Course commencement date

What’s next
Online Application
UAE Admissions
or, write to Manipal Academy of Higher Education - MAHE Dubai
Write to Manipal Academy of Higher Education - MAHE Dubai
Manipal Academy of Higher Education - MAHE, Dubai G04, Dubai International Academic City (DIAC), PO Box: 345 050 Dubai UAE
Toll Free - 800 6832 (MUDC) or +971 4 4290 777 / Fax: +971 4 369 4541
International Admissions
or, write to Manipal Academy of Higher Education - MAHE Dubai
Write to Manipal Academy of Higher Education - MAHE Dubai
Manipal Academy of Higher Education - MAHE, Dubai G04, Dubai International Academic City (DIAC), PO Box: 345 050 Dubai UAE
+971 5617 55433 or +971 5617 55434 / Fax: +971 4 369 4541
UAE Admissions

UAE Admissions

or, write to Manipal Academy of Higher Education - MAHE Dubai
Write to Manipal Academy of Higher Education - MAHE Dubai
Manipal Academy of Higher Education - MAHE, Dubai G04, Dubai International Academic City (DIAC), PO Box: 345 050 Dubai UAE
Toll Free - 800 6832 (MUDC) or +971 4 4290 777 / Fax: +971 4 369 4541
UAE Admissions

International Admissions

or, write to Manipal Academy of Higher Education - MAHE Dubai
Write to Manipal Academy of Higher Education - MAHE Dubai
Manipal Academy of Higher Education - MAHE, Dubai G04, Dubai International Academic City (DIAC), PO Box: 345 050 Dubai UAE
+971 5617 55433 or +971 5617 55434 / Fax: +971 4 369 4541
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