
Manipal Business School
Dr. Subburaj Alagarsamy
Associate Head - PG Programs & Assistant Professor
Biography
Most people step into a classroom to teach.
Dr. Subburaj walks in to spark possibility.
From a young scholar fascinated by people — how they think, work, collaborate, and lead — to becoming one of MAHE Dubai’s most respected management faculty, his journey has been shaped by one belief: education should transform lives, not just grades.
With over a decade of international academic and research experience across India, the Maldives, and the UAE, he has mentored hundreds of students into managers, leaders, researchers, and professionals. What makes him stand out isn’t just his expertise — it’s the way he connects human behaviour to real workplaces, real decisions, and real careers.
Students say his classes feel like “understanding people for the first time” and “the hour where management theory suddenly becomes real.”
Research
Dr. Subburaj’s work explores the heart of modern workplaces -
technology and people, conflict and communication, teamwork and leadership, ethics and emotions.
- Alagarsamy, S., Prabhuram, S., & Ramadas, R. (2025). Assessing the Mediating Role of Planned Behavior and Moderating Effects of Ethical Ideology in Immigrant Family‐Owned SMES Sustainability Intentions. Corporate Social Responsibility and Environmental Management, https://doi.org/10.1002/csr.70115
- Alagarsamy, S., Moorthy, V., & Banerjee, J. (2025). The role of service customisation and process innovation in enhancing customer satisfaction and engagement in pet care services: Evidence from India and the UAE. Quality Management Journal, 32(3), 129–150. https://doi.org/10.1080/10686967.2025.2483171
- Alagarsamy, S., Mehrolia, S., & Vinod, S. (2024). Managing coworker conflict: investigating the effect of workplace phubbing and mindfulness on employee deviant and negligent behavior. Evidence-Based HRM, 14(1), 439–462. https://doi.org/10.1108/EBHRM-04-2024-0124
- Alagarsamy, S., Mehrolia, S., & Ramdas, R. (2024). The Role of Mega-events In Promoting Sustainable Behaviour: A Multi-group Analysis Using Micom. International Journal of Hospitality and Tourism Administration, 1–34. https://doi.org/10.1080/15256480.2024.2390612
- Alagarsamy, S., Mehrolia, S., & Paul, J. (2024). Masstige scale: An alternative to measure brand equity. International Journal of Consumer Studies, 48(1). https://doi.org/10.1111/ijcs.12873
- Alagarsamy, S., Mehrolia, S., & Mathew, J. (2024). Fear of COVID-19, workplace phobia, workplace deviance and perceived organizational support: A moderated mediation model. Stress and Health, 40(1). https://doi.org/10.1002/smi.3289
To him, every publication is one more way to understand what truly drives people - and one more chance to guide students to think critically and lead thoughtfully.
Area of Expertise
- Organizational Behavior
- Human Resource Management
- Technology Adoption
- Technology and Human Interaction
Currently accepting proposals from potential PhD applicants.





























































